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ABOUT

"My work blends thoughtful analysis with skilled craftsmanship to create enduring quality and distinctive design"

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Driven by a deep passion for both people and design, I focus on uncovering and expressing intrinsic value. Whether it’s an individual, a company, or a brand, understanding who you are is at the heart of everything I do.

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I specialized in creating graphic designs for interiors, characterized by a rich, layered style. My work is built on four key pillars: geometric patterns, floral motifs, abstract forms, and imaginative landscapes. These designs are suitable for wallpapers, textiles, and carpets, with potential applications across the hotel and hospitality industry, restaurants, communal spaces, as well as in stationery and tableware collections.

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I excel at analyzing and visualizing identity, then translating it into a tailored visual strategy. With extensive experience in concept creation and brand identity development, I craft solutions that are both meaningful and strategic.

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Inspired by a wide range of sources—from travel and museums to cultural events—I keep a keen eye on emerging trends. Rather than chasing short-term fixes, I strive to create personal, lasting designs that are sustainable and able to evolve over time.

EDUCATION & WORK EXPERIENCE

INDEPENDENT DESIGNER - since 2002 | currently SE of London

DONGHIA - textiles | NEW YORK

LI EDELKOORT trendagency | PARIS

MASTERS in design | Design Academy Eindhoven
BACHELORS in Art and Teaching | Art

 


BRANDING & GRAPHIC DESIGN
PRODUCT & INTERIOR
RETAIL CONCEPTS

EXPERTISE
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© 2024 by Renate van Beynum. Proudly created with Wix.com

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